How to do email marketing step-by-step Guide for beginner's


Why we need to do email marketing?

Well, email marketing is a platform to reach a huge audience, Think about it. That without email android phone or iPhone can't run, So everybody has an email ID. This is a big market place in email marketing.
And anyone can do email marketing. This is very simple, There is a lot of tool for email marketing, but I highly recommended to Aweber. This is paid but it provides advanced facilities for email marketing.


If you want to do that how to do email marketing then I'll tell you to step-by-step

25 step to do email marketing

1.Email domain.
2.SMTP(simple mail transfer protocol)
3.Marketing automation.
4.Spam cop 
5.Email Phishing.
6.Email campaign.
7.Email Appending
8.Email analytics.
9.click per Delivered
10.Conversion rate.
11.Cinemagraph.
12.Blacklist.
13.Personalization.
14. Read or open a length.
15.Single opt-in.
16. Spam or UCE(unsolicited commercial Email).
18.Opt-out(unsubscriber).
19. OPT-in(subscriber).
20.Levels of Authentication.
21. Landing page.
22.HTML Email.
23. Email sponsorships.
24.Bounce rate.
25.Acceptance.

1.Email domain.

The domain name, website or URL that an email is sent from. Typically, this is your company's primary domain name.

2.SMTP(simple mail transfer protocol)

The language or "protocol" servers use to talk to each other as they send emails around the world.

3.Marketing automation.

The marketing strategy of defining communications to different customer segments, then setting those messages to go out automatically.
 Autoresponders are an example of Marketing Automation.

4.Spam cop

A paid spam service that plants their own email and monitors who harvest the address and spams it. 
5.Email Phishing.

A fraudulent email sent from a spammer that says something has gone wrong with a critical account and asks the recipient to give their bank account login information via a link in the email. 

The spammer then collects the information the unknowing email recipient has given them.

6.Email campaign.

Each time you send a promotional message to your subscriber, you're sending a campaign.

The term applies to the list select you're sending to, the creative, and the result of each email deployment.





7. Email Appending.

sometimes called a "data overlay" A list-enhancement technique where email names are appended unto a customer data, usually by a database company that has those customers' email addresses.

8.Email analytics.

All the technologies and metrics used to measure email programs.

9.click per Delivered.

A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.

10.Conversion rate.
The percentage (the number of unique clicks divided by the number that were opened)of the recipient that click on a given URL in your email.

11.Cinemagraph.
A very short looping movie that can be embeded into emails and on websites.

12.Blacklist.
A list of email senders of bad repute Being on a blacklist means a sender's email messages may not get to the inbox at all.


                 

3 Ways to Do Email Marketing.

                


13.Personalization.
Adding element to your email that are personalized based on information you already know about them.
It  could refer to addressing the recipient by name, referecing past purchases, or other content unique to each recipient.
14. Read or open length.

A measure of the lenght of time a person opens the email until they close it.

15.Single opt-in.

A single opt-in list is created when users sign up for email communications, but don't confirm the action.

This means they can ne signed up for a list by someone else, and as such is not a recommended way to build a healthy email marketing.

16. Spam or UCE(unsolicited commercial Email).

Email sent to someone who has not opted-in or given permission to email to the sender. Over 90% of email sent is classified as spam.

18.Opt-out(unsubscriber).


When a subscribers chooses not to receive email communication from the sender anymore, and request removal from your email list. 

It is legally required that you provide a clear way to opt out in every email you send.

19. OPT-in(subscriber).
To opt-in or subscriber to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you.

The subscriber can often indicate areas of personal interest (e.g mountain biking) and/or indicate what types of emails they wish to receive from the sender (e.g newsletters).

20.Levels of Authentication.

A way of establishing a sender's identity, and ensure the sender is allowed to send from a given domain.

21. Landing page.

A lead-capture page on your website that is linked to from an email to provide additional  information directly related to products or services promoted in the email's call-to-action.

22.HTML EMail.

Sending HTML email makes it possible to get creative with the design of your emails.
23. Email sponsorships.

Buying ad space in an email newsletter or sponsoring a specific article or series of articles. 

Advertisers pay to have their ad inserted into the body of the email.
24.Bounce rate.

The rate at which your emails are not delivered. There are two types of bounces, hard and soft, both of which are defined later in this glossary. An acceptable bounce rate is less than 5%.
25.Acceptance.



The percentage of email messages that are accepted by the mail server. Just because an email is accepted by the email server does not mean it will get to an inbox.


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